Monsters... Much?

I'm having quite a lot of fun with this brief! It's set by YCN, and it asks of a new campaign to advertise Monster Munch to Students.

So far I've come up with various ideas, some quite standard but sound, and a few others that where I've thought outside the box!

Below is my 'Whack-A-Monster' game, which is a play on those arcade 'Crack-A-Crab' games. It may seem like a silly gimmick, but its not... And anyway, students love gimmicks.

Through research of campus student bars and pubs, there is pretty much always a games machine of some sort. My aim is to challenge those games and create something new, something where they are guaranteed to get a return (ie, a bag of Monster Munch)

(In progress) This is my games machine so far.. I'm yet to finish the middle section where I'm going to put scores, monsters, tag lines etc, but you get the idea!

london line diary

Waiting for bus > Being on bus > Phone boxWalking down street > Phone box > Walking down streetCarriage folk > Escalator > Way out
This was an idea on how to record daily life without using words. Using an original photograph, a tablet and Photoshop, I sketched out the basic outline of the images and merged them all together to create one flowing composition.

FATFONTS typeface

Typeface made out of gum strip paper with holes cut out then scanned in to Photoshop. I've gone as far as saving them as individual files so they can be quickly imported in to other documents, but I haven't got round to actually assigning them to a keyboard.

I like the original brown but I have experimented with changing the colours, whilst keeping the texture and gradient of the paper.

GASH work

I was given the word 'play' and asked to visually explore its different connotations. I decided to look past the obvious ideas of children and toys, but instead to look at a slightly darker meaning. I wanted to explore the word in the context of mentally playing, not physical playing. Then after looking in to synonyms such as 'game', 'risk' and 'gamble', I came up with the phrase 'trick of the mind'.

This piece uses different materials and techniques, again relating experimentation to the theme. Using brown manilla paper as a background and acetate film layering makes it look more interesting and creates some distortion, then combined with sharp stamped lettering and digital print outs.

This is GASH

GASH is a collaborative group of thinkers, designers, crafters and illustrators, joined together by our passion for all things creative.

GASH was formed in our second year at university and we have been working collaboratively ever since and aim to do so in the future. What we produce is broad range of design to suit all tastes from the decorative and pleasing to the eye to the shocking and controversial. Our intention is for you to remember us.